Friday, December 30, 2011

2012 Tony.psd New Years Sale

Let's ring in the New Year with a special 2012 New Years sale from T.psd! Spend $40 or more and get 25% off your entire purchase! Enter the discount code: "PWET2012" - Thank you again for a fantastic 2011, lets clear more of our shelves and make room for my 2012 designs! Happy New Years Fam!

Shop on-line at:

Wednesday, December 28, 2011

Post 200: 3 Important events of 2011

As we celebrate post 200 of 2011, I reflect on 3 important events that are about to open the doors of 2012 wide open with my company and a creative outlook. This was one hell of a year and we made the absolute best of it!

1) April 2011: I was let go of my job of 7 years. I've always considered myself a hard worker, the company was going a different direction. When the news broke between me and my boss, I saw it as a blessing to pursue greater things... I did not expect the next 2 events.

2) September 2011: After a dozen promising job interviews, I realized the industry had changed. It was more corporate if not complex to get your foot in the door. 11 years of experience just wasn't enough. A friend told me "If you do what you love, you'll never have to work a day in your life." By mid August I decided to open up my own design studio. 50% of my work focused on my apparel design and personal projects while the other half focused on design consulting with clients. We opened shop September 1st, 2011.

3) November 23, 2011: Our first public appearance at a bay area event and a successful Black Friday - Holiday campaign that resulted in 7 shirt designs released (3 new designs, 2 reprinted, 2 new Beast mode color ways) with no over stock. Success never tasted so good - it wasn't about how much we made, it's how much we accomplished in so little time. 2012 is going to be nothing but winning,

My Parents visit the Studio

On Christmas day, my wife's parents and brothers visited my studio for the first time since opening in September. I gotta say, it was a great feeling that meant a lot to me, especially seeing my parents Gill and Lina see how my operation runs. It was a little tough explaining what I did on a regular basis when we visited them in Vallejo so seeing them at my studio meant everything. My folks are visual folks who like to see things first hand, being here - they could see the hard work, dedication and set up of the studio including my inventory and samples. They even went home with a "Pwet" shirt, lol. Definitely a merry christmas!

Friday, December 23, 2011

Warriors Holiday 2011

First graphics of the season - Happy Holidays from all of us at Golden State of Mind, your friendly neighborhood graphic artist: Tony.psd and your Golden State Warriors!

Wednesday, December 21, 2011

Preview: Product pics from Suite 307 Photography

More pics from our "Oakland Macho - Beast Mode" shoot 2 weeks ago with Rod Rosete from Suite 307 Photography in San Jose. Again, with this limited downtime, I get to sit back and really appreciate the hard work everyone put out. It was a cold day when we shot in Rod's garage, lol. Anyways, we got a lot more on the way after the holiday rush ends. Enjoy!

Check out Rod Rosete's photo portfolio at:

Monday, December 19, 2011

Press: Tony.psd design on NBA on TNT (2008)

Featured on February 3rd, 2008: NBA on TNT (via Youtube) - Looking back at past posts (via facebook) this was a special treat, getting my sign design (vector art) on national television and having Charles Barkley comment nothing but positive things!
View the video via Tony.psd's Youtube page.

Behind the scenes: Winter Shoot SF 2011 (part 2)

Since the week prior to Black Friday/Thanksgiving its been one hell of a ride for my business. Everyday has been a busy schedule and I'm just finally getting the chance to sit back and appreciate the photo's Rod and Richard have been sending me. This set of behind the scene's pics is coming from Rod Rosete. (307 Photography) Rod and I have been planning the SF shoot for about a month and it was our first production shoot together.

I love his work ethic , we had meetings week after week prior to the shoot and if there's one thing I appreciated most was him taking the time to help me brand my company effectively through strong photography. He also gave me a wide variety of shots along with various lighting techniques. All of these suggestions and new idea's worked to both of our advantages. Rod built a strong portfolio out of these pics and I had a wide variety of pics to choose from for the on-line store and direct marketing. It was definitely a pleasure to work with him and I hope to do more work with him in the future.

Check out Rod Rosete's photo portfolio at:

Saturday, December 17, 2011

594 Apparel: "Hello My name is..." crew neck

New design for my client 594 Apparel: "Hello My name is..." crew neck sweater went into production today and will be available on their site Monday, December 19th. Check em’ out at:

Friday, December 16, 2011

New: "Oakland Macho - Beast Mode" product shots

Product shots taken this past sunday by Rod Rosete over at 307 Photography. Special thanks to everyone involved that day: my wife Gemma, Rod, Hershey, Chris, Christopher, Cassie and Danielle. I'm very happy with the pics, since working with Rod I'm happy with the consistency, look and branding feel we are trying to put out. It's been a pleasure working with him these past 2 photo shoots. *Note - the Street Hustler 2 pictured above is actually out of stock, we reshot it for branding purposes.

Shop on-line at:
Check out Rod Rosete's photo portfolio at:

Free Shipping Special from Tony.psd

We're less than 10 days away from Christmas! We've got 2 specials for you to choose from:FREE SHIPPING on your entire purchase! (discount code: PWETPACKAGE) or Save 10% off your entire purchase. (discount code: PEKPEK) Free shipping ends Sunday at midnight - Happy shopping everyone!

Shop on-line at:

Wednesday, December 14, 2011

First look: "Watch The Throne" Illustration

If you’re gonna be at San Jose’s “Watch the Throne” tour featuring Jay-Z and Kanye West on Wednesday, December 14th be on the lookout for this vector illustration I did for a friend/client sitting in the V.I.P. section right by the stage. Had fun with this project, added more detail than I usually do in illustrations. (peep the preview outlines) Good stuff, I hope to do a lot more drawings in 2012 now that I’ve settled back into San Jose permanently.

Monday, December 12, 2011

Sneak Peak: "Macho - Beast Mode" shoot

Here's a sneak peak to our Oakland Macho - Beast Mode Gold Rush/Golden State photo shoot with Rod at Suite 307 Photography. Shoot was on location at his house. Special thanks to my wife, Rod, Hershey, Chris, Christopher, Cassie and everyone involved for a successful shoot. Pics are on the way - T.psd

Tuesday, December 6, 2011

Promo Design 2: Bossquach The Bogart

Promotional Poster 2# design for my client Bossquach The Bogart. (San Jose, CA) Option 3 was approved for print production. Follow Bossquach on Facebook.

Saturday, December 3, 2011

Promotional Design: Bossquach The Bogart

Promotional Poster designs for my client Bossquach The Bogart. (San Jose, CA) Option 2 was chosen for print production. I'm fortunate to have worked on various projects with Bossquach, the guys got a great work ethic and passion for music. I wish nothing but the best look forward in working with him in future projects. Follow Bossquach on Facebook.

Thursday, December 1, 2011

"594 is a Crime" featured on The Fresh Stock

Check out the graphic shirt design I did for 594 Apparel, it's being featured on, a premier website showcasing underground street wear fashion, artists and events. I had a lot of fun with this design, always a pleasure working with the 594 fam and it's great to see the exposure!

Read the full product review on Fresh Stock's website: 594 product review
Order "594 IS A CRIME" on 594 Apparels website:

Wednesday, November 30, 2011

Presale: "Oakland Macho"

Here's a first look at my new design: "Oakland Macho" - Presale's are now available at my on-line store. The release date: is set for Friday, December 9th or earlier. Order on-line or schedule a pick up, I no longer do "Holds" or "Saves" on presale orders. Thanks!

Shop on-line at:

Tuesday, November 29, 2011

First Look: GSoM Logo designs by Tony.psd

These samples are long over due and it's time to share it with our readers. For months we've gone back and fourth sharing ideas on branding Golden State of Mind as it's own identity and not using elements our favorite basketball team and many others are using. We've considered abandoning the use of the Bay Bridge, the California state as a silhouette and basketball players for GSoM's logo because it's already been done many times over. Feedback is appreciated, again nothing is final just sharing some of these designs to the public.

Cyber Monday is a wrap!

I'll say it again in regret: I didn't participate in last years Cyber Monday sale event. To tell you the truth I just didn't have any heart last Christmas to sell. I posted a few pictures here and there and nothing moved. That's karma for you, not enough effort - you get poor results in return. This year was different... with Black Friday and Small Business Saturday already a success, if there was one event I did not want to foul up it was Cyber Monday. When the day ended, I achieved 3 things today: 1- My customers saved a lot of money. 2- I did not lose any of my money invested on tripling my inventory. 3- We made money - and that's how a business stays open & succeeds. Marking the entire store down including sales items were a big gamble but n the end, everyone got what they wanted. In the end, after 4 days of selling hard - man, we've established ourselves as a legitimate small business and it feels great! Again, thank you everyone for your continued support. Oh, these packages you see here being processed and sorted shipped out at 7pm today! Happy Holidays.

Friday, November 25, 2011

Recap: Tony.psd's First Public Event

This was a long time coming... 3 years to be exact. What became a simple hobby, turned into a personal dream of owning my own business and doing what I love most: Being creative. Through t-shirt designs, I express my designs based on personal interests and humor for people to publicly see. On Wednesday, November 23rd - my wife and I were invited to set up our first merchandise booth at DJ Streak and Genevieve Chanelle's "Pre-Thanksgiving Bash" at Level 236 in San Mateo. It was a great experience setting up shop for the first time, interact with the public and have fun! This is the first of many events, we are blessed for this opportunity and plan to attend many more.

Tony.psd's "Black Friday" sale continues!

We got started a day early with our "Thankful Thursday" sale and keeping the savings on hand for you to save money! Remember, save 20% off purchases over $50 and get a FREE Tony.psd logo tee with purchases over $75! Sale ends Sunday, November 27th! Be safe out there everyone - nothing beats shopping from home!

Shop on-line with Tony.psd at: www/ - Enter Discount Code: "HOLIDAYPWET"

Thursday, November 24, 2011

STE307 Photography - SF Photoshoot

It was a pleasure to work with Rod Rosete (STE307 Photography) for my winter photoshoot. I've always been conservative of how I have my photo's shot and have always made simple requests in the past. Working with Rod, his recommendations on location and suggestions to how each photo is shot has brought new insight to how I brand my company. Rod has a great work attitude as a photographer and provides many options prior to the shoot date including lens and lighting options. I hope we can work together in future projects. Here are just of few of many exciting pics I was very pleased with. Thank you again Rod for a successful shoot.

Check out Rod Rosete's portfolio at:

Thankful Thursday Sale

Don't want to get bum rushed at department stores at midnight on black friday? Save the hassle and shop on-line! Our boldest holiday sale to date! Save 20% off purchases over $50, get a Free Tony.psd logo shirt with purchases over $75 and we've got selected shirts going for $12-$15 each! Sale ends Sunday, November 27th and be on the look out for our Cyber Monday deal as well!

Shop on-line with Tony.psd at: www/ - Enter Discount Code: "HOLIDAYPWET"

Wednesday, November 23, 2011

Black Friday Giveaway: Tony.psd shirt!

We finally printed "Tony.psd" shirts and we're giving them away FREE (with purchase) on Black Friday, Small Business Saturday and Cyber Monday! More details to follow... Special thanks to Sean Boyles over at The Arsenal for the wicked print job, black and teal all day!

Monday, November 21, 2011

Preview: Tony.psd Winter Shoot 2011

Here's a sneak peek at my winter photo shoot which took place on Sunday, November 20th in San Francisco, CA. A special thank you to everyone involved: My wife Gemma, Rod from Suite 307 Photography, Richard from RichWayDidHeGo, Alex, Jorrie... Our models: Beverly, Charles and returning model DJ CMC. We had a really good opportunity to set up the shoot in fabulous San Francisco. Everything turned out great. Pics should be up shortly, enjoy the behind the scene's look!

Friday, November 18, 2011

Post 500 - My banner came in

Look what came in the mail today... my new wall banner for the studio and outdoor events! Definitely happy with this one, it's gonna look great when we start doing events! Also, we're celebrating our 500th post on blogger! We;ve come a long way from 2009. Thanks again everyone for your continued support, we're halfway to 1,000 posts!

Saturday, November 12, 2011

Sneak Peek: "Oakland Macho"

Here's a sneak peek: Trying to get the production on this done and into print production for a early December release... It's "MACHO" with an Oakland Raiders feel!

Wednesday, November 9, 2011

Reference material...

Back in the days there was this thing called a "photo album" where people took pictures and had them developed and stored in this booklet. Before everyone "uploaded" their pics on Facebook this was the what we used to do, lol. ‎When you come to my studio, I set up a photo album, design portfolio and even a sketch book for my clients to view. It's gotten tacky showing folks my work on my lap top, especially when wi-fi is lagging in the studio or I'd forgot the url address to your portfolio!

Sunday, November 6, 2011

"We Still Believe" sighting...

Did you catch us on local news in Sacramento? I tell ya', for any Warriors game - my wife and I plan ahead and base our day for our Dubs. Whether it's taking a day off together or showing up an hour early, as fans we participate in everything from the warm ups to conversing with fans alike. Special thanks to my buddy Rich for sharing this post! We saw a camera man last night filming ups and are glad to see it make local news!

Watch the video here courtesy of News 10 Sacramento!

Printed more business cards!

I printed out about 2,000 business cards this past July to help spread the word of my business. We ran out which is great - hopefully we got the word out! My business cards are always given to people I meet on a regular basis and I pack them with every order along with a handful of stickers. These stickers are double sided, this time featuring some hockey sticks, teal, a solid white background and buddy Jacqueline!

Saturday, November 5, 2011

Product Review featured on FKN Famous

I gotta special product review featured on FKN Famous - an outlet that spotlights talent and creativity in all forms of media outlets. I'm delighted to see the review and positive feedback they gave my brand. We got more in store, this ones just a teaser! Read the article here via FKN Famous's website.

We STILL Believe!

"We Believe vs. Dubs" Charity Game hosted by Matt Barnes is tonight! Look for me with the throw back "We Believe" sign I originally did for the 2008-09 season opener. Tip off is at 6:30!

Friday, November 4, 2011

"The 408" 2-pack now available

Here's a deal for my San Jose heads or hockey fans alike. Pick up my "Beast Mode SJ" and "SHARKS" designs for $37. (save $8) - Shop early and beat the holiday rush!

*Note: please specify in "special instructions" during check out or e-mail me at if you would like to mix and match sizes.

Order it here at:

Wednesday, November 2, 2011

"Pacquiao Couch" now available at the store.

Look what came into the studio today: ‎”Money, Drugs and Boxing.” - Now available at Tony.psd’s store courtesy of Htmkr Mgt. - Order it here:

Monday, October 31, 2011

Tony.psd window decal came in!

It took a second to set up but my Tony.psd window decal is up! Now you guys can't get lost when you visit me! Special thanks to the folks over at Hella Bastos - Turtle Speed for setting it up!

Happy Halloween Everyone!

Happy Halloween Everyone! Along with passing out candy, I'll be handing out my stickers to trick or treaters swinging by my house tonight! Stay safe everyone and get your "BOO" on!

Sunday, October 30, 2011

Ordered more business cards

I printed 2,000 more business cards today from PS Print for $38 dollars with a 2 day production turnaround! These guys have been printing my stuff for over a decade and I wouldn't have anyone else do it. Should be in next week. (photo credit: Richard Dato)

Saturday, October 29, 2011

Archives: Don Nelson Halloween art

Oh man, just in time for Halloween. I found this stored away in my hard drive lol. Vintage Golden State Warriors Halloween art from 2007. Don Nelson is "The Joker."

New design for 594 Apparel

New design for my clients over at 594 Apparel. Check em’ out at:

Funk Master Flex repping Cork Clothing

Damn, check this out! NYC's Hot 97 host Funk Master Flex is wearing a design I did for my client Cork Clothing! Good looking put on sharing the snap shot! Be sure to follow Cork Clothing on Twitter.
Their website is also up, you can check em out at

Sneak Peek: "Pacquiao Couch" shirts

Sneak peek of the new "Pacquiao Couch" shirt design I did for my client Htmkr Mgt. based out of the bay area. Shirts ship out, Tuesday - November 1st. You can order your shirts directly from Htmkr Mgt.'s Big Cartel store.