Friday, December 30, 2011

2012 Tony.psd New Years Sale

Let's ring in the New Year with a special 2012 New Years sale from T.psd! Spend $40 or more and get 25% off your entire purchase! Enter the discount code: "PWET2012" - Thank you again for a fantastic 2011, lets clear more of our shelves and make room for my 2012 designs! Happy New Years Fam!

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Wednesday, December 28, 2011

Post 200: 3 Important events of 2011

As we celebrate post 200 of 2011, I reflect on 3 important events that are about to open the doors of 2012 wide open with my company and a creative outlook. This was one hell of a year and we made the absolute best of it!

1) April 2011: I was let go of my job of 7 years. I've always considered myself a hard worker, the company was going a different direction. When the news broke between me and my boss, I saw it as a blessing to pursue greater things... I did not expect the next 2 events.

2) September 2011: After a dozen promising job interviews, I realized the industry had changed. It was more corporate if not complex to get your foot in the door. 11 years of experience just wasn't enough. A friend told me "If you do what you love, you'll never have to work a day in your life." By mid August I decided to open up my own design studio. 50% of my work focused on my apparel design and personal projects while the other half focused on design consulting with clients. We opened shop September 1st, 2011.

3) November 23, 2011: Our first public appearance at a bay area event and a successful Black Friday - Holiday campaign that resulted in 7 shirt designs released (3 new designs, 2 reprinted, 2 new Beast mode color ways) with no over stock. Success never tasted so good - it wasn't about how much we made, it's how much we accomplished in so little time. 2012 is going to be nothing but winning,

My Parents visit the Studio

On Christmas day, my wife's parents and brothers visited my studio for the first time since opening in September. I gotta say, it was a great feeling that meant a lot to me, especially seeing my parents Gill and Lina see how my operation runs. It was a little tough explaining what I did on a regular basis when we visited them in Vallejo so seeing them at my studio meant everything. My folks are visual folks who like to see things first hand, being here - they could see the hard work, dedication and set up of the studio including my inventory and samples. They even went home with a "Pwet" shirt, lol. Definitely a merry christmas!

Friday, December 23, 2011

Warriors Holiday 2011

First graphics of the season - Happy Holidays from all of us at Golden State of Mind, your friendly neighborhood graphic artist: Tony.psd and your Golden State Warriors!

Wednesday, December 21, 2011

Preview: Product pics from Suite 307 Photography

More pics from our "Oakland Macho - Beast Mode" shoot 2 weeks ago with Rod Rosete from Suite 307 Photography in San Jose. Again, with this limited downtime, I get to sit back and really appreciate the hard work everyone put out. It was a cold day when we shot in Rod's garage, lol. Anyways, we got a lot more on the way after the holiday rush ends. Enjoy!

Check out Rod Rosete's photo portfolio at:

Monday, December 19, 2011

Press: Tony.psd design on NBA on TNT (2008)

Featured on February 3rd, 2008: NBA on TNT (via Youtube) - Looking back at past posts (via facebook) this was a special treat, getting my sign design (vector art) on national television and having Charles Barkley comment nothing but positive things!
View the video via Tony.psd's Youtube page.

Behind the scenes: Winter Shoot SF 2011 (part 2)

Since the week prior to Black Friday/Thanksgiving its been one hell of a ride for my business. Everyday has been a busy schedule and I'm just finally getting the chance to sit back and appreciate the photo's Rod and Richard have been sending me. This set of behind the scene's pics is coming from Rod Rosete. (307 Photography) Rod and I have been planning the SF shoot for about a month and it was our first production shoot together.

I love his work ethic , we had meetings week after week prior to the shoot and if there's one thing I appreciated most was him taking the time to help me brand my company effectively through strong photography. He also gave me a wide variety of shots along with various lighting techniques. All of these suggestions and new idea's worked to both of our advantages. Rod built a strong portfolio out of these pics and I had a wide variety of pics to choose from for the on-line store and direct marketing. It was definitely a pleasure to work with him and I hope to do more work with him in the future.

Check out Rod Rosete's photo portfolio at:

Saturday, December 17, 2011

594 Apparel: "Hello My name is..." crew neck

New design for my client 594 Apparel: "Hello My name is..." crew neck sweater went into production today and will be available on their site Monday, December 19th. Check em’ out at:

Friday, December 16, 2011

New: "Oakland Macho - Beast Mode" product shots

Product shots taken this past sunday by Rod Rosete over at 307 Photography. Special thanks to everyone involved that day: my wife Gemma, Rod, Hershey, Chris, Christopher, Cassie and Danielle. I'm very happy with the pics, since working with Rod I'm happy with the consistency, look and branding feel we are trying to put out. It's been a pleasure working with him these past 2 photo shoots. *Note - the Street Hustler 2 pictured above is actually out of stock, we reshot it for branding purposes.

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Check out Rod Rosete's photo portfolio at:

Free Shipping Special from Tony.psd

We're less than 10 days away from Christmas! We've got 2 specials for you to choose from:FREE SHIPPING on your entire purchase! (discount code: PWETPACKAGE) or Save 10% off your entire purchase. (discount code: PEKPEK) Free shipping ends Sunday at midnight - Happy shopping everyone!

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Wednesday, December 14, 2011

First look: "Watch The Throne" Illustration

If you’re gonna be at San Jose’s “Watch the Throne” tour featuring Jay-Z and Kanye West on Wednesday, December 14th be on the lookout for this vector illustration I did for a friend/client sitting in the V.I.P. section right by the stage. Had fun with this project, added more detail than I usually do in illustrations. (peep the preview outlines) Good stuff, I hope to do a lot more drawings in 2012 now that I’ve settled back into San Jose permanently.

Monday, December 12, 2011

Sneak Peak: "Macho - Beast Mode" shoot

Here's a sneak peak to our Oakland Macho - Beast Mode Gold Rush/Golden State photo shoot with Rod at Suite 307 Photography. Shoot was on location at his house. Special thanks to my wife, Rod, Hershey, Chris, Christopher, Cassie and everyone involved for a successful shoot. Pics are on the way - T.psd

Tuesday, December 6, 2011

Promo Design 2: Bossquach The Bogart

Promotional Poster 2# design for my client Bossquach The Bogart. (San Jose, CA) Option 3 was approved for print production. Follow Bossquach on Facebook.

Saturday, December 3, 2011

Promotional Design: Bossquach The Bogart

Promotional Poster designs for my client Bossquach The Bogart. (San Jose, CA) Option 2 was chosen for print production. I'm fortunate to have worked on various projects with Bossquach, the guys got a great work ethic and passion for music. I wish nothing but the best look forward in working with him in future projects. Follow Bossquach on Facebook.

Thursday, December 1, 2011

"594 is a Crime" featured on The Fresh Stock

Check out the graphic shirt design I did for 594 Apparel, it's being featured on, a premier website showcasing underground street wear fashion, artists and events. I had a lot of fun with this design, always a pleasure working with the 594 fam and it's great to see the exposure!

Read the full product review on Fresh Stock's website: 594 product review
Order "594 IS A CRIME" on 594 Apparels website: